Study on the Influence of Touch Point in Information Diffusion according to Product Types
نویسندگان
چکیده
The purpose of this study is, in the situation that consumers use not only online news but social media as information delivery media, based on web data, to examine the effect of touch point activities in two media different according to product types on consumer search activities. As a result of the study, it turned out that touch point activities and consumer search activities are different from each other in two media different according to product types
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